Tuesday, August 24, 2010

Your car is on Twitter?

In a recent article celebrating the 200th birthday of the tin can, the Washington Post pointed out that “Al the Can” has a Facebook and Twitter page to encourage recycling. This is surprisingly not the first time we have seen inanimate objects with Twitter handles.

Ford rigged up “AJ” (short for “American Journey”) the Fiesta to tweet updates automatically during its trek across America. The tweets reflect external cues the car could sense, like GPS location, weather, speed, traffic, hills, etc. Followers of @AJtheFiesta receive updates like, “It’s getting pretty dark; time to put the headlights on." or twitpics of test drivers taken by AJ's cockpit camera.

AJ the Tweeting Ford Fiesta (http://www.indiancarsbikes.in/wp-content/uploads/2010/07/wheels-Ford-Twitter-Fiesta-blogSpan.jpg)
Similarly, “Precious” the bicycle has been tweeting during its own American journey to raise money for LIVESTRONG. Precious tweets automatically by selecting from a pool of hundreds of pre-written tweets based on the external factors it senses like, GPS location, weather, road quality, and speed.

While Precious’s goal is to raise money for charity, Ford says that AJ is a first step toward enabling cars to communicate with their drivers. They envision a car that can alert the driver when it needs an oil change, when it is passing an interesting attraction, or perhaps when it is near a cheap gas station. Maybe some day in the future your car will collaborate with your To-Do List iPhone app to plan errand routes or send you reminders when you are near the bank or the dry cleaners.

Why stop with cars? Imagine having a refrigerator that sent you energy-saving tips or an oven that sent you recipes. What if the next generation of television sets sent you a message when your show was about to come on? Would life be simpler if your home alarm clock was synced with your work Outlook calendar so you never missed another early meeting? If we can make a car tweet, there is no end to the possibilities.

Sunday, August 22, 2010

Check-Ins, Check-Ins, Check-Ins

A Forrester study released in July announced that a vast majority of online adults (84%) were not familiar with location-based check-in tools like Foursquare, Gowalla and SCVNGR. Only 1% of people reported using the tools more than once a week. Since the launch of Facebook Places, Foursquare has reported a significant spike in sign-ups, but their three million users are still mere peanuts compared to Facebook’s 500+ million users.

Stores partnered with these location-based services reward customers who frequently check in to their locations, yet the services still do not seem popular with the online world. Internet users may be comfortable posting videos of Fluffy in a paper bag or tweeting their thoughts about the summer heat, but they are still a bit wary of broadcasting their whereabouts to the online community. They may even be embarrassed about how often they go to Rainforest Café and want to keep it a secret.

This is where emerging check-in tools like GetGlue, Philo and Miso suffer no resistance. Customers can check in to Chipotle on Foursquare, but they can check in to Dancing with the Stars on GetGlue. These tools are not based on the user’s location; they are based on the entertainment the users are enjoying. Customers can “check-in” to share with their networks what TV shows, books, music, games, or movies they are engaging with in real time.

Dancing with the Stars finale with Kristi Yamaguchi in 2008
http://www.erati.com/wp-content/uploads/2008/05/kristy_yamaguchi2.jpg

Using entertainment-based services you run no risk of a creepy ex-boyfriend following you to the Starbucks you just checked into. He may find out that you just watched the entire Real Housewives of New Jersey marathon, however.

We have seen Glee as a trending topic on many Wednesday nights, a huge spike in conversation during last year’s VMAs, and social media pandemonium surrounding the World Cup. People like to talk about entertainment, so these entertainment-based services may soon explode in popularity.

Some TV shows are already banking on that possibility. ETV’s Bridezillas partnered with Miso to deliver exclusive photo and video content to fans that frequently check in to their show. In the future, TV shows hope to engage their fans with real-time scavenger hunts, trivia, or challenges while their shows are on air.

First there were location-based check-in services, now there are entertainment-based check-in services. What’s next in this check-in fever? Will we be checking in to the grilled cheese sandwich and diet coke we have for lunch? The H&M shirt and Levi’s we are wearing to dinner with friends? Only time will tell.