Traditional media was once the only way people could spread information to mass audiences but new technology and social media have changed all that. Cheap digital cameras and social networking sites like YouTube and Facebook have enabled common Internet users to become their own media outlet and share information with their social networks.
Just as traditional media shares information with the public, social media shares information with social networks. The new Flip Video™ digital camcorder is perfectly suited for social media because it empowers people to take and share video more easily. To maximize on this connection to social media, Flip Video™ has created a "community" using many forms of social media.
Their Facebook page allows Flip Video™ users to share their favorite videos and ask technical support questions from other fans. Their MySpace page has exclusive videos from the Vans Warped Tour '09, forums, and comments. Their YouTube channel has videos of "example Flip-able moments" like a flash rave on the beach, two babies playing together, a giraffe, etc. Their Twitter account posts special offers, discounts, and contests. They also send out a newsletter to more than 465,725 fans that you can sign up for from their Web site.
Some British girls use the Flip Video™ to record their weekend shenanigans.
Without social media, the Flip Video™ would probably not have as much success. Social media platforms like YouTube and Facebook enable people to share their videos easily, so a simple, highly portable camcorder like the Flip Video™ just makes the video sharing process easier.
In addition, social media has created a culture of people who like to share information about themselves with their social networks and the public, so they will be more interested in being able to shoot video wherever, whenever. More private cultures and individuals would probably not be as enthusiastic.
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