Showing posts with label Ford Fiesta. Show all posts
Showing posts with label Ford Fiesta. Show all posts

Tuesday, August 24, 2010

Your car is on Twitter?

In a recent article celebrating the 200th birthday of the tin can, the Washington Post pointed out that “Al the Can” has a Facebook and Twitter page to encourage recycling. This is surprisingly not the first time we have seen inanimate objects with Twitter handles.

Ford rigged up “AJ” (short for “American Journey”) the Fiesta to tweet updates automatically during its trek across America. The tweets reflect external cues the car could sense, like GPS location, weather, speed, traffic, hills, etc. Followers of @AJtheFiesta receive updates like, “It’s getting pretty dark; time to put the headlights on." or twitpics of test drivers taken by AJ's cockpit camera.

AJ the Tweeting Ford Fiesta (http://www.indiancarsbikes.in/wp-content/uploads/2010/07/wheels-Ford-Twitter-Fiesta-blogSpan.jpg)
Similarly, “Precious” the bicycle has been tweeting during its own American journey to raise money for LIVESTRONG. Precious tweets automatically by selecting from a pool of hundreds of pre-written tweets based on the external factors it senses like, GPS location, weather, road quality, and speed.

While Precious’s goal is to raise money for charity, Ford says that AJ is a first step toward enabling cars to communicate with their drivers. They envision a car that can alert the driver when it needs an oil change, when it is passing an interesting attraction, or perhaps when it is near a cheap gas station. Maybe some day in the future your car will collaborate with your To-Do List iPhone app to plan errand routes or send you reminders when you are near the bank or the dry cleaners.

Why stop with cars? Imagine having a refrigerator that sent you energy-saving tips or an oven that sent you recipes. What if the next generation of television sets sent you a message when your show was about to come on? Would life be simpler if your home alarm clock was synced with your work Outlook calendar so you never missed another early meeting? If we can make a car tweet, there is no end to the possibilities.

Tuesday, October 27, 2009

¡Social Media Fiesta!

Generation Y (13- to 29-year-olds) are a pretty influential group.  This may seem surprising considering not all of Gen Y can even legally drive, but more than half of all household vehicle purchases are influenced by Gen Y, according to a 2006 Resource Interactive report.

Ford appears to be aware of this statistic.  The 2010 American launch of the new Ford Fiesta targets Gen Yers with a hip-yet-goofy online campaign called the "Fiesta Movement."   The Fiesta Movement integrates a ton of different forms of social media and really lets customers get involved with the car.  Ford selected 100 young, cool "agents" to drive a Fiesta (for free!) for 6 months, complete a series of "missions" (one each month) with their Fiesta, and chronicle their experiences on blogs, Twitter, Facebook, Flickr, YouTube, and any other social network or sharing site you could think of.

How many people do YOU think can fit in a Fiesta? Find out on the Fiesta Flickr page

Why am I suddenly noticing this now?  The "agents" were set to work back in April, and the Fiesta Movement is almost finished!  Answer: CollegeHumor.  One of Ford's "agents" got Jake and Amir, two relatively famous online personalities from CollegeHumor, to take her Fiesta for a road trip this week. They are Tweeting (@jakeandamir) about where they are in the country and the first fans who find them get a free dinner.  They have also been posting videos of their Fiesta adventures and their fans have been very responsive so far.

Without any traditional media ads placements, this Fiesta Movement campaign and partnership with CollegeHumor demonstrates an emerging trend of marketing to 13- to 29-year-olds using just online buzz.  (Just look at how unexpectedly popular Snakes on a Plane was thanks to online buzz!) It also demonstrates companies' growing interest in Generation Y as a profitable and influential market segment.